Reference Research Guide - Business: Advertising / Marketing
Location In Stacks
| Range | Subject |
|---|---|
| HC10 - HC1085 | Economic Conditions |
| HF3000 - HF4055 | Commerce by Country and Region |
| HF5410 - HF5482 | Trade and Marketing |
| HF5801 - HF6182 | Advertising |
Videos
| Location | Title |
|---|---|
| HB8494 .D46 1995 | Demography |
| HB3743 .H6 1989 | How To Read Between The Lines...Wall Street Journal |
| HD62.4 G545 1996 | Globalization (3 vols.) |
Encyclopedias, Dictionaries, etc.
| Location | Title |
|---|---|
| HB61 .N49 1987 | Palgrave Dictionary of Economics (4 vols.) |
| HD62.7 .S62 | Small Business Profiles |
| HF54.U5 W557 2002 | Wilson & Goldberg's Corporate Encyclopedia |
| HF1001 .E467 2001 | Encyclopedia of Business & Finance |
| HF1373 .G57 1994 | Dictionary of International Trade & Finance |
| HF3010 .B87 1999 | Business Organizations and Agencies Directory |
| HF5065.L8 L69 2003 | Louisiana Business to Business Sales and Marketing Directory |
| HG4057 .N3 2002 | National Business Resources |
Periodicals
| Location | Title |
|---|---|
| 650.5 Sa32 | Sales and Marketing Review Library has: v.134, 1985 through v.153, 2001 |
| 659.105 Ad96 | Advertising Age Library has microfilm: 1966-1999 |
| 659.105 Ad96w | AdWeek Library has: 2003 to date |
| 658.8005 J826 | Journal of Retailing Library has: 1985-1993 |
Metasites
Commercial Closet: Portraying Gays in Mainstream Advertising • http://www.commercialcloset.org/cgi-bin/iowa/index.html
Duke University Ad Access • http://library.duke.edu/digitalcollections/adaccess/
Electronic Trend Publications Market Research Reports • http://www.electronictrendpubs.com/
Emergence of Advertising in America: 1850-1920 • http://library.duke.edu/digitalcollections/eaa/
The Gallup Organization • http://www.gallup.com/Home.aspx
Guide to Company information on the Internet • http://www.ithaca.edu/library/biblio/companynet.htm
International Marketing Statistics from the U.N. • http://unstats.un.org/unsd/default.htm
Marketing Virtual Library • http://www.knowthis.com/
Medicine and Madison Avenue • http://library.duke.edu/digitalcollections/mma/
Online Advertising Discussion List • http://www.o-a.com/
Small Business Administration • http://www.sba.gov/
Social Science Information Gateway: Business: Marketing • http://www.intute.ac.uk/socialsciences/business/
Statistical Resources on the Web: Foreign and International Economics • http://www.lib.umich.edu/govdocs/stecfor.html
UT-Austin Advertising World Directory • http://advertising.utexas.edu/world/
E-Journals
Academy of Market Science Review • http://www.amsreview.org/
Advertising Age. Com • http://adage.com/index.php
B to B: Magazine for Marketing Strategists • http://www.btobonline.com/
Global Edge Business Knowledge • http://globaledge.msu.edu/resourceDesk/
Web Digest for Marketers • http://www.wdfm.com/
Web Marketing Today • http://www.wilsonweb.com/wmt/
E-Texts
AdSmart. Creating A Smarter "U" Through Science • http://scienceu.fsu.edu/content/adsmart/docs/teacherinfo.html
A Basic Guide to Exporting • http://www.unzco.com/basicguide/
Food Consumption, Prices And Expenditures, 1970-1997 • http://www.ers.usda.gov/publications/sb965/
Marketing and the Internet: Papers • http://www.duke.edu/~mccann/jm-pages.htm
Monthly Wholesale Trade: Service Sector Statistics from U.S. Census Bureau • http://www.census.gov/wholesale/index.html
Monthly Retail Trade and Food Services. U.S. Census Bureau • http://www.census.gov/mrts/www/mrts.html
ThomasNet (requires registration) • http://www.thomasnet.com/
Online Research
ABI/Inform Global Full Text • http://www.il.proquest.com/pqdauto
Business Source Complete • http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=web&defaultdb=bth
Regional Business News • http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=web&defaultdb=bwh
Associations
Academy of Marketing Science • http://www.ams-web.org/
American Marketing Association • http://www.marketingpower.com/Pages/default.aspx
Asian Pacific Economic Cooperation • http://www.apec.org/
Marketing Research Association (MRA) • http://www.mra-net.org/
Pacific Basin Economic Council • http://www.pbec.org/
World Trade Organization • http://www.wto.org/