Accessing eResources Remotely

Access to licensed library research materials (eResources) requires a special usernname/password combination.

To learn that username/password combination, login here, or call 318-869-5047.

For step-by-step instructions on how to obtain the login credentials for licensed eResources, see this IT FAQ entry.

Subject Guide: Business — Advertising/Marketing

To search the entire collection of print and electronic resources, go to e-Library.

Books in Print | Periodicals | Encyclopedias, Dictionaries, etc. | Subscription Databases | E-Journals | E-Books | Professional Associations | Other Online Resources

Books in Print: LC Call Numbers in Stacks

Range | Subject
HC10 - HC1085 | Economic Conditions
HF3000 - HF4055 | Commerce by Country and Region
HF5410 - HF5482 | Trade and Marketing
HF5801 - HF6182 | Advertising

Periodicals in Print: DDCS Call Numbers

Location | Title
650.5 | Fast Company : 2003 to date
650.5 | Harvard Business Review : 2003 to date
658.05 | Inc. : 2003 to date
659.105 | AdWeek :2003 to date

Encyclopedias, Dictionaries, etc.

• Encyclopedia Britannica Online •

• Literati •

Subscription Databases

Complete list of subscription databases

ABI/Inform Global Full Text •

Academic Search Complete •,uid&profile=web&defaultdb=a9h

Business Source Complete •,uid&profile=web&defaultdb=bth

Ingenta •

JSTOR Arts and Sciences I, II, and III - Interdisciplinary Collections •

Lexis-Nexis / Academic Universe •

OCLC FirstSearch •;FSIP%20

Regional Business News •,uid&profile=web&defaultdb=bwh

WorldCat •;FSIP%20


Complete list of subscription e-journals

Other suggested e-journals and e-journal collections:

Electronic Full Text Journals (Search "Advertising" or "Marketing" or "Economics") •

Academy of Market Science Review

Advertising Age. Com

B to B: Magazine for Marketing Strategists

Directory of Open Access Journals

Global Edge Business Knowledge

Web Digest for Marketers

Web Marketing Today


Complete list of subscription e-books

Other suggested e-books and e-book collections:

A Basic Guide to Exporting

Directory of Open Access Books (DOAB)

Food Consumption, Prices And Expenditures, 1970-1997

Marketing and the Internet: Papers

Monthly Wholesale Trade: Service Sector Statistics from U.S. Census Bureau

Monthly Retail Trade and Food Services. U.S. Census Bureau

National Academy Press

ThomasNet (requires registration)

University of California Press

Professional Associations

Academy of Marketing Science •

American Marketing Association •

Asian Pacific Economic Cooperation •

Marketing Research Association (MRA) •

Pacific Basin Economic Council •

World Trade Organization •

Other Suggested Online Advertising/Marketing Resources

Advertising Digital Collections at Duke University •

Electronic Trend Publications Market Research Reports •

Federal Reserve •

Gallup Organization •

IP (Intellectual Property) Awareness Assessment •

International Marketing Statistics from the U.N. •

Library of Congress: Virtual Reference Shelf •

Marketing Virtual Library •

Online Advertising Discussion List •

Pew Research Center: Reports on Economics • and

Small Business Administration •

Social Science Information Gateway: Business: Marketing •

United Nations Conference on Trade and Development •

United National Department of Economic and Social Affairs •

United States Department of Agriculture: Marketing & Trade •

University of Michigan Research Guide for Marketing •

World Economic Situation and Prospects •