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Subject Guide: Business — Advertising/Marketing

To search the entire collection of print and electronic resources, go to e-Library.

Books in Print | Periodicals | Encyclopedias, Dictionaries, etc. | Subscription Databases | E-Journals | E-Books | Professional Associations | Other Online Resources

Books in Print: LC Call Numbers in Stacks

Range | Subject
HC10 - HC1085 | Economic Conditions
HF3000 - HF4055 | Commerce by Country and Region
HF5410 - HF5482 | Trade and Marketing
HF5801 - HF6182 | Advertising

Periodicals in Print: DDCS Call Numbers

Location | Title
650.5 | Fast Company : 2003 to date
650.5 | Harvard Business Review : 2003 to date
658.05 | Inc. : 2003 to date
659.105 | AdWeek :2003 to date

Encyclopedias, Dictionaries, etc.

• Encyclopedia Britannica Online • http://www.search.eb.com

• Literati • http://literati.credoreference.com

Subscription Databases

Complete list of subscription databaseshttp://www.centenary.edu/library/research/databaseindex

ABI/Inform Global Full Text • https://centenary.idm.oclc.org/login?url=http://search.proquest.com/?accountid=26152

Academic Search Complete • http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=web&defaultdb=a9h

Business Source Complete • http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=web&defaultdb=bth

Ingenta • http://www.ingentaconnect.com/search/advanced

JSTOR Arts and Sciences I, II, and III - Interdisciplinary Collections • http://www.jstor.org/search/

Lexis-Nexis / Academic Universe • http://www.lexisnexis.com/us/lnacademic

OCLC FirstSearch • http://newfirstsearch.oclc.org/dbname=WilsonSelectPlus;FSIP%20

Regional Business News • http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=web&defaultdb=bwh

WorldCat • http://newfirstsearch.oclc.org/dbname=WorldCat;FSIP%20


Complete list of subscription e-journalshttp://www.centenary.edu/library/research/ejournals

Other suggested e-journals and e-journal collections:

Electronic Full Text Journals (Search "Advertising" or "Marketing" or "Economics") • http://atoz.ebsco.com.centenary.idm.oclc.org/Titles/3423?lang=en&lang.menu=en&lang.subject=en

Academy of Market Science Reviewhttp://www.amsreview.org/

Advertising Age. Comhttp://adage.com/index.php

B to B: Magazine for Marketing Strategistshttp://www.btobonline.com/

Directory of Open Access Journalshttp://www.doaj.org/home

Global Edge Business Knowledgehttp://globaledge.msu.edu/resourceDesk/

Web Digest for Marketershttp://www.wdfm.com/

Web Marketing Todayhttp://www.wilsonweb.com/wmt/


Complete list of subscription e-bookshttp://www.centenary.edu/library/research/ebooks

Other suggested e-books and e-book collections:

A Basic Guide to Exportinghttp://www.unzco.com/basicguide/

Directory of Open Access Books (DOAB)http://www.doabooks.org/

Food Consumption, Prices And Expenditures, 1970-1997http://www.ers.usda.gov/publications/sb965/

Marketing and the Internet: Papershttp://www.duke.edu/~mccann/jm-pages.htm

Monthly Wholesale Trade: Service Sector Statistics from U.S. Census Bureauhttp://www.census.gov/wholesale/index.html

Monthly Retail Trade and Food Services. U.S. Census Bureauhttp://www.census.gov/mrts/www/mrts.html

National Academy Presshttp://www.nap.edu/

ThomasNet (requires registration)http://www.thomasnet.com/

University of California Presshttp://publishing.cdlib.org/ucpressebooks//index_subjects.html

Professional Associations

Academy of Marketing Science • http://www.ams-web.org/

American Marketing Association • http://www.marketingpower.com/Pages/default.aspx

Asian Pacific Economic Cooperation • http://www.apec.org/

Marketing Research Association (MRA) • http://www.mra-net.org/

Pacific Basin Economic Council • http://www.pbec.org/

World Trade Organization • http://www.wto.org/

Other Suggested Online Advertising/Marketing Resources

Advertising Digital Collections at Duke University • http://library.duke.edu/digitalcollections/advertising/?page=1

Electronic Trend Publications Market Research Reports • http://www.electronictrendpubs.com/

Federal Reserve • http://www.federalreserve.gov/

Gallup Organization • http://www.gallup.com/Home.aspx

IP (Intellectual Property) Awareness Assessment • http://www.uspto.gov/inventors/assessment

International Marketing Statistics from the U.N. • http://unstats.un.org/unsd/default.htm

Library of Congress: Virtual Reference Shelf • http://www.loc.gov/rr/askalib/virtualref.html#business

Marketing Virtual Library • http://www.knowthis.com/

Online Advertising Discussion List • http://www.o-a.com/

Pew Research Center: Reports on Economics • http://pewresearch.org/topics/economics/ and http://www.economist.com/topics/pew-research-center

Small Business Administration • http://www.sba.gov/

Social Science Information Gateway: Business: Marketing • http://www.intute.ac.uk/socialsciences/business/

United Nations Conference on Trade and Development • http://unctad.org/en/Pages/Home.aspx

United National Department of Economic and Social Affairs • http://www.un.org/en/development/desa/index.html

United States Department of Agriculture: Marketing & Trade • http://usda.gov/wps/portal/usda/usdahome?navid=MARKETING_TRADE&navtype=SU

University of Michigan Research Guide for Marketing • http://www.lib.umich.edu/browse/Marketing

World Economic Situation and Prospects • https://www.un.org/en/development