Reference Research Guide - Business: Advertising / Marketing

Location In Stacks

Range Subject
HC10 - HC1085 Economic Conditions
HF3000 - HF4055 Commerce by Country and Region
HF5410 - HF5482 Trade and Marketing
HF5801 - HF6182 Advertising

Videos

Location Title
HB8494 .D46 1995 Demography
HB3743 .H6 1989 How To Read Between The Lines...Wall Street Journal
HD62.4 G545 1996 Globalization (3 vols.)

Encyclopedias, Dictionaries, etc.

Location Title
HB61 .N49 1987 Palgrave Dictionary of Economics (4 vols.)
HD62.7 .S62 Small Business Profiles
HF54.U5 W557 2002 Wilson & Goldberg's Corporate Encyclopedia
HF1001 .E467 2001 Encyclopedia of Business & Finance
HF1373 .G57 1994 Dictionary of International Trade & Finance
HF3010 .B87 1999 Business Organizations and Agencies Directory
HF5065.L8 L69 2003 Louisiana Business to Business Sales and Marketing Directory
HG4057 .N3 2002 National Business Resources

Periodicals

Location Title
650.5 Sa32 Sales and Marketing Review Library has: v.134, 1985 through v.153, 2001
659.105 Ad96 Advertising Age Library has microfilm: 1966-1999
659.105 Ad96w AdWeek Library has: 2003 to date
658.8005 J826 Journal of Retailing Library has: 1985-1993

.

Metasites

Commercial Closet: Portraying Gays in Mainstream Advertising • http://www.commercialcloset.org/cgi-bin/iowa/index.html

Duke University Ad Access • http://scriptorium.lib.duke.edu/adaccess/

Electronic Trend Publications Market Research Reports • http://www.electronictrendpubs.com/

Emergence of Advertising in America: 1850-1920 • http://scriptorium.lib.duke.edu/eaa/

The Gallup Organization • http://www.gallup.com/

Guide to Company information on the Internet • http://www.ithaca.edu/library/biblio/companynet.htm

International Marketing Statistics from the U.N. • http://unstats.un.org/unsd/

Marketing Virtual Library • http://www.knowthis.com/

Medicine and Madison Avenue • http://scriptorium.lib.duke.edu/mma/

Online Advertising Discussion List • http://www.o-a.com/

Small Business Administration • http://www.sba.gov/library/pubs.html

Social Science Information Gateway: Business: Marketing • http://www.sosig.ac.uk/roads/subject-listing/World-cat/market.html

Statistical Resources on the Web: Foreign and International Economics • http://www.lib.umich.edu/govdocs/stecfor.html

UT-Austin Advertising World Directory • http://advertising.utexas.edu/world/

E-Journals

Academy of Market Science Review • http://www.amsreview.org/

Advertising Age. Com • http://www.adage.com/

B to B: Magazine for Marketing Strategists • http://www.netb2b.com/

Global Edge Business Knowledge • http://globaledge.msu.edu/ibrd/ibrd.asp

Web Digest for Marketers • http://wdfm.com/

Web Marketing Today • http://www.wilsonweb.com/wmt/

E-Texts

AdSmart. Creating A Smarter "U" Through Science • http://scienceu.fsu.edu/content/adsmart/docs/teacherinfo.html

A Basic Guide to Exporting • http://www.unzco.com/basicguide/

Food Consumption, Prices And Expenditures, 1970-1997 • http://www.ers.usda.gov/publications/sb965/

Marketing and the Internet: Papers • http://www.duke.edu/~mccann/jm-pages.htm

Monthly Wholesale Trade: Service Sector Statistics from U.S. Census Bureau • http://www.census.gov/mwts/www/mwts.html

Monthly Retail Trade and Food Services. U.S. Census Bureau • http://www.census.gov/mrts/www/mrts.html

Thomas Register (requires registration) • http://www.thomasregister.com/

Online Research

ABI/Inform Global Full Text • http://www.il.proquest.com/pqdauto

Business Source Premier • http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=web&defaultdb=buh

Regional Business News • http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=web&defaultdb=bwh

Associations

American Marketing Association • http://www.marketingpower.com/

Asian Pacific Economic Cooperation • http://www.apecsec.org.sg/

Pacific Basin Economic Council • http://www.pbec.org/

World Trade Organization • http://www.wto.org/

Academy of Marketing Science • http://www.ams-web.org/

Marketing Research Association (MRA) • http://www.mra-net.org/