Centenary Magazine Spring '06

Lorin Anderson '88

Golf enthusiast, magazine editor and entrepreneur inspires students

"I was just a skinny, little golfer from Illinois,” admits Lorin Anderson, ’88, a 17-year veteran editor of some of the world’s largest golf publications. “I managed to get the attention of the Centenary golf coach who helped me get a scholarship… My career has been a very satisfying journey that has combined my experience in golf with a liberal arts education.”

Anderson’s candor was well-received as he spoke about his background in golf and magazine editing at Career Connections, a monthly event hosted by the Office of Alumni Relations. Each month, alumni are invited back to campus to share their career experiences with current Centenary students. Thus far, representatives of the legal, medical, pharmaceutical, exercise science and communication professions have come to talk with students over pizza in the hopes of answering any career-related questions they may have.

Having graduated from Centenary with a bachelor of science in business administration, Anderson immediately snagged an internship at Golf Digest, thanks to a Centenary connection. Dr. Charles Beaird, professor emeritus of philosophy, put in a good word for Anderson with the owner of Golf Digest. Soon after the magazine received Anderson’s résumé, he was offered a six-month internship, which eventually led to the magazine’s offering him a job.

After working at Golf Digest for several years, Anderson hung his hat at GOLF Magazine, developing a “Top 100 Golf Teachers” list. This turned out to be a venture that would pique his career and domino into other profitable opportunities. Most recently, Anderson launched Lorin Anderson Consulting, a firm that connects media personnel to members of the golf industry.

Advice from an Expert

Anderson gave career preparation advice to the students in attendance at Career Connections. He urged students to develop flexible career objectives and appreciate their diverse skills.

“The road is not straight anymore,” Anderson emphasized. “Few people will stay in the same job for 40 years. You need to be prepared to make adjustments and go with changing technologies and changing demands.”

Internships, networking and practical experience were next on Anderson’s list. While at Centenary, Anderson worked for the Conglomerate, exploring the advent of desktop publishing. He also interned with local sports anchor Bob Griffin at KSLA-TV Channel 12 News. Through these experiences and others, he came to realize the importance of making good contacts and gaining practical skills.

“Work in some professional offices. Ask for business cards. Get to know who they are and let them know who you are. Don’t be afraid to ask a lot of questions…And don’t forget that most employers would rather see an A/B student with experience than a straight-A student with none.”

Making the Connection

Gail Creighton, a junior communication major from Shreveport, came to Career Connections because she wanted to have some of her questions answered.

“I wanted to know ‘What can I do with my degree?’ and {Anderson} has helped me realize some new options.”

Through Anderson’s example of fusing several of his interests—golf, business and editing—Creighton has decided to explore ways to combine her interests in art and communication.

“Maybe I could one day work at American Artist or some other art magazine,” Creighton said.

It’s clearly a case of one journey inspiring another.