Centennial Logos
See the style guide for additional information on logo usage.
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Vector formats:
Raster formats:
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Vector formats:
Raster formats:
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Vector formats:
Raster formats
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Vector formats: Raster formats |
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Which File Format Do I Need?
In general, you will find the vector formats to be more flexible. Vector files contain instructions about how to draw a picture rather than a fixed snapshot of an image; such conventions allow vector files to be resized very easily without negative side effects.
If you are using a Windows program like Word, Powerpoint, Excel, etc., you will find that the emf vector files import very easily and are readily resized and repositioned.
The raster images are bitmaps (fixed snapshots, in essence) in various formats that may be useful in certain circumstances (particularly in the case of web applications). In general, for flat-color images like these logos, gif files offer the best combination of file size vs. quality. By contrast jpg files are much better suited to photographic images and may actually reduce quality for non-photographic design elements like these logos.
The raster files will scale to smaller sizes reasonably well in most programs (up to a point — again, the vector files are more easily resized). On the other hand, the raster files will degrade noticeably if you attempt to scale them to a larger size. The up-scaling problem will occur regardless of the program you use to make the raster images larger.