Centenary College records another successful Giving Tuesday in 2019

President Christopher L. Holoman (left) gives the first check of Giving Tuesday to Fred Landry, vice president for development.

SHREVEPORT, LA — Tuesday, December 3, marked Centenary’s fifth consecutive participation in Giving Tuesday, a global day of online giving that harnesses the collective power of individuals, communities, and organizations to encourage philanthropy and to celebrate generosity worldwide.

This year, the College received over $140,000 in donations from 216 individual donors, including a generous $50,000 match from an anonymous donor.

“The Centenary College development team is wowed every year by the growing interest of our alumni, parents, and friends who choose to support our Giving Tuesday campaign,” says Jena McKinzie, director of development at Centenary. “This year we celebrated the 12 Hours of Giving Tuesday by highlighting the breadth of resources that the College provides not only to our current students, but also to our local community and to our alumni near and far.”

The global Giving Tuesday effort relies primarily on social media and email appeals encouraging community members to join the online giving effort.

“We were excited to see donors engaging with and sharing our social media posts and truly enjoyed helping to tell the Centenary story through our video and email messages,” says McKinzie. “There is still work to be done to reach our fundraising and participation goals for the year, but the more than 200 donors who contributed to Centenary Giving Tuesday 2019 made a big impact. We have seen additional gifts continue to come in even after the campaign closed, and we hope they won’t stop!”


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