Centenary graduate wins Student Best of Show at annual ADDY awards
February 27, 2017
SHREVEPORT, LA — Three recent Centenary graduates won important recognition for their advertising design and creative work at the annual ADDY Awards sponsored by the American Advertising Federation of Shreveport-Bossier (AAFSB), including a first-ever Student Best of Show for a member of the Centenary community. The awards ceremony was held on Saturday, February 11 at Savoie’s in Shreveport.
“The ADDY Awards won by our students – particularly the Student Best of Show award – recognize Centenary student design work as among the strongest in north Louisiana,” says Assistant Professor of Communication Jessica Hawkins. “It affirms the students’ pursuit of critical production in a liberal arts context, where design is a tool for solving problems, not simply an aesthetic veneer.”
Emily Hamann ’16 won two gold ADDYs for her advertising campaign for Happy Belly’s Ice Cream in Shreveport, utilizing work that she completed in Centenary’s Communication 451 course. The Happy Belly’s campaign also won a Special Judges’ Award and the Student Best of Show, marking the first time that a current or former Centenary student has achieved this honor. Hamann is currently associate editor and social media coordinator for the American Rose Society in Greenwood, Louisiana.
Laurie Priftis ’16 won a bronze ADDY for her campaign advertising Mudbug Madness, an annual festival held in downtown Shreveport each May. Priftis’s designs also originated from her Communication 451 coursework at Centenary. In addition to submitting her work for ADDY consideration, Priftis entered the campaign in Mudbug Madness’s annual design contest. She was the overall winner and her designs will be featured on Mudbug Madness advertising and promotional items for 2017. Priftis is a digital media specialist at Williams Creative Group in Shreveport.
Dellanee Wade ’16 won a bronze ADDY for a digital illustration piece completed at Louisiana Tech University, where she is pursuing a master of fine arts in communication design.
The ADDY awards program is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local ad club (AAFSB) competitions.
Conducted annually by the American Advertising Federation (AAF), the local phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners at the district level; district winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
Hamann’s two gold ADDYs will automatically advance to the district level.