Concentration Overview
The Creative Strategic Content concentration develops students' strategic communication skills while honing their prowess with public relations, social media marketing, multimedia journalism, and sports information. Organizations and businesses need strategic communicators and this need drives job growth. All majors receive strong grounding in contemporary communication practices including content creation and writing, cultural analysis, multimedia film and audio production, and design communication which culminates in an individualized portfolio of original work highlighting each students' professional preparation and aspirations. Within the nexus of these creative arenas, students are invited to tailor the concentration to accommodate their individual interests.
Major Requirements:
- COMM 200: Media Practicum I
- COMM 300: Media Practicum II
- COMM 216: Introduction to Strategic Communication
- COMM 281: Communication Studies
- COMM 400: Internship in Communication
- COMM 473: Senior Seminar in Communication
At least three courses in strategic communication to be selected from the following:
- COMM 310: Sports Information
- COMM 314: Public & Media Relations
- COMM 316: Social Media & Content Strategy
- COMM 317: Multimedia Journalism
- COMM 318: Photojournalism
At least three courses in creative and professional writing to be selected from the following:
COMM 219: Fiction
COMM 220: Fiction
COMM 211: Screenwriting I
COMM 311: Screenwriting II
COMM 312: Creative Nonfiction
At least two courses in media production to be selected from the following:
- COMM 218: Introduction to Photography
- COMM 221: Digital Film Production I
- COMM 251: Design Communication
- COMM 325: Documentary Film
- COMM 326: Fiction Film
- COMM 351: Web Design
- COMM 352: Print Design
- COMM 382: Radio Broadcasting & Podcasting
- COMM 451: Multimedia Campaign
At least one course in cultural history and analysis to be selected from the following:
- ART 306: Modern & Contemporary Art
- ART 310: History of Photography
- COMM 378: Television Analysis & Scriptwriting
- COMM 383: Digital Rhetoric and Cultures
- COMM 399: Film and Television Studies
13 Courses : 48 hours
Supportive Requirements:
- Completion of the intermediate level of a foreign language.
Minor Requirements:
- COMM 180: Public Communication in the Digital Age
- COMM 216: Professional Communication
- COMM 281: Communication Studies
At least three courses in professional writing to be selected from the following:
- COMM 310: Sports Information
- COMM 312: Creative Nonfiction
- COMM 314: Public & Media Relations
- COMM 316: Social Media & Content Strategy
- COMM 317: Multimedia Journalism
- COMM 318: Photojournalism
- COMM 319S: Screenwriting II
At least two COMM courses must be at the 300- or 400-level.
6 Courses: 24 hours