A brand image – how the public sees the institution – is a valuable asset in building relationships and credibility. Like all assets, the College’s visual identity must be preserved and protected. Every Centenary employee is a guardian of the College’s public image, and we should never underestimate the importance of this institutional identity.
Centenary’s Brand & Graphic Standards allow all employees to serve as responsible guardians of the College’s public image by providing information that should consolidate our collective efforts to tell the Centenary story, including wordmark, logo, and other graphic use (and misuse) as well as tone and voice of our message. The Brand & Graphic Standards Manual ensures that the College is represented consistently and optimally through all communications with our many audiences, both internal and external.